Local Success Story – Cup of Te

January 2024

An enterprising and successful business arose out of adversity.  Cup of Té is a Toronto-based loose-leaf tea company started by Taylor Lindsay-Noel.

Taylor was a 14-year old elite national gymnast  preparing to represent Canada in the 2012 Olympics, before a devastating fall from the high bar rendered her a quadriplegic and wheelchair-bound for life.  She was attempting a difficult manoeuvre at the Seneca College practice gym.  Rehabilitation was at Bloorview, with family, friends and Toronto Star readers contributing to her support.  She returned to Northview Secondary School then studied at Ryerson before focusing on her passion.  Taylor started a podcast called “Tea Time with Tay” and created her own blend of tea.

Soon after, Cup of Té was born in 2018.  Business grew after being featured in O magazine, Oprah Winfrey’s Favorite Things for 2020, and  Oprah’s stamp of approval created interest and demand took off!

Cup of Té  is a high-end organic tea company offering premium teas made from organic ingredients and teaware.  Orders are shipped throughout Canada.  During the pandemic, Cup of Té benefited from growing interest in quality products delivered direct to the home.  A portion of proceeds is donated to mental health-awareness causes and charities.

Cup of Té  can only be ordered online.  Visit their website at to order.